Branding & Positioning

Gymra

THE PROJECT BRIEF:gymra1
• My friend Paula McKee had developed an online workout business she called BFitCFit.
• While the concept and her execution of the workout material were extraordinary, she was getting poor feedback on its branding.
• Beyond the image, people were confused about what the product was.

GOLD MINING SESSION:
• We all agreed that a name that was short, poetic and memorable would be much better.
• It was also agreed that the image needed to be light and upscale and feature healthy people.
• It was also agreed that a consumer benefit was missing as well as a “call to action”.

THE DELIVERABLE:
• We all agreed that a name that was short, poetic and memorable would be much better.
• It was also agreed that the image needed to be light and up scale and feature healthy people.
• It was also agreed that a consumer benefit was missing as well as a “call to action”.

THE RESULT:
Paula has just launched and reports a stunning start. Stay tuned for the update.

gymrabottom