PULL: Marketing Secrets the Fortune 100 Use
Keith wrote PULL, a book specifically for small and medium size entrepreneurs, that details exactly how to use the secrets the “big boys” use.
Industry Response to PULL:
“This book is a must read for everybody who wants to beat the competition and stay ahead of the game. It offers an effective success model that allows a business of any size to out perform its peers.”
— Bjoern Leyser, Senior Marketing Manager McCormick & Company, Inc.
“PULL is one of those unusual business books educational and entertaining. Keith’s common sense approach to building a competitive advantage is truly a ‘remarkable’ read.”
— Barry Goldblatt, Vice President Marketing Research, Church & Dwight Co., Inc
“PULL reads like a fast paced novel and teaches lessons with immediate results which continue to produce exponentially through the years.” — George F. Bauer, Former President/CEO of the Miss America Organization
“Keith’s approach to developing break-through offerings is truly unique and innovative, yet seems so painfully obvious once you see it in PULL.” — Amy Abdallah, President Research, Inside Out, Chicago
“Keith has an unparalleled ability to bring together a deep understanding of human behavior, a command of Marketing fundamentals and a sharp eye for creative design.” — Christopher Cortina, Senior Brand Manager, Schering-Plough Healthcare Products
“PULL offers a concise, easy-to-understand path to successful marketing— whether it’s a service, product, or even yourself.”
— Christine Yau, Market Research Manager, LifeScan / Johnson & Johnson
“Finally, an insider’s guide to marketing secrets that the big boys use. This ‘how to’ book on positioning introduces marketers and business owners to an easy to follow methodology developed and refined in the marketplace… and proven at the cash register.”
— Archie J. Thornton, Former Managing Director of Ogilvy & Mather Worldwide
“Keith focuses on what motivates the customer at the point of impact. He breaks marketing execution down into a communications framework that anyone can understand and use.” — Stephen Bohnet, Sr. Vice President, Ipsos Vantis Research